Information used to be power, though in reality it was never power. After all if no one knows that you know....then how can you use that power!
I was brought up to believe it was the sharing of information that gave you power. I have always loved sharing, that is why I love running seminar's and speaking at events...
But the more I think about it....an evolution has happened. Information is now at the end of a computer keyboard. Sharing is now at the end of a Google search.
It is not the sharing that is hugely important...the sharing should be the free element of your brand. It is the context in which the information fits that is the premium element.
That is why I have no problem giving away my knowledge. If I don't then you could always Google and find it out. What people will pay for is the relevance of that information to their specific context.
I realize it is now the personalization of information, the filtering, the sharing of individualized information which is powerful
