Talking business with Dad was always....infuriating and exciting...both at the same time :)
I remember talking about "Work Anna" and "Home Anna" and wondering how much the two should overlap. We had a discussion about how core values have to apply to all parts of your world but then he said something which I think is as relevant to brands as it is to people....and very relevant in a world of social media. He said
"You are a diamond"
Clearly I started to smile and look very proud of myself because Dad then said
"You are obviously a gem to me however that is not what I mean here., I mean that as people we are multi dimensional like a diamond. When we understand that beauty comes from the different aspects and the different lights which reflect across the surfaces...then we become that rare commodity in the business world...the diamond which is sparkling, beautiful, valuable and yet robust at the same time.
When we understand that we cannot deny the multi-dimensional element and instead thrive on bringing the dimensions together to create beauty...then we have found our true value to share with the world."
