So much of our time is spent finding the answers, but to find those answers how often do you spend asking yourself the right question?
- Can you explain in less than 15 seconds what value your brand provides the world?
- Can you explain in less than a minute your vision for your brand?
- What are your 3 biggest challenges and what are you doing about them?
- What are the 3 biggest opportunities and how are you planning to exploit them?
- Do you read, think, listen outside of your company...and do you use those ideas to improve your brand?
- Do you spend time each week on your own development?
- Would you follow your blog?
- Would you follow your tweets?
- When was the last time you ordered secretly from your company - and were you wowed!
- What three words would a new customer and an existing customer use to describe your company/service? Are they representative of the brand personality you are trying to portray?
