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I am delighted to be joined by Suzanne Lowe, president of Expertise Marketing, LLC. She is an analyst, advisor, writer and speaker on the best practices and emerging strategies in professional services marketing. She has just written a book called Integration Imperative and we discuss
- Is Business to business marketing different to business to consumer?
- Is B2B marketing easier?
- The subjectivity of a marketing strategy.
- Is a marketing strategy in B2B best built over the medium term?
- How B2B marketing is about all functions
- The friendship model of marketing
- In these recessionary times what should professional services be doing?
- Outside trust starts with inside honesty.
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