Show 279 of The Engaging Brand leadership and marketing podcast is ready just for you. To subscribe or listen on your PC now - both for free, you don't need to download anything - all explained at the end of the post and brought by our sponsor: GotoMeeting Hold your meetings online for just $49/mo. Try GoToMeeting FREE for 30 days.
I am delighted to be joined by Jack Trout one of my favourite marketing authors and strategists. Jack has written a new book called Repositioning which looks at how companies need to evolve their marketing strategies to secure future growth. We discuss
- Do people overcomplicate marketing?
- What Jack means by repositioning?
- How to evolve your marketing brand over time.
- How to recognise a marketing strategy going wrong
- The importance of living and thinking outside the company
- How to create innovation
- How to be innovative within functions
- Is there a risk of changing for change sake
- How to win the argument for change
- How to develop your marketing skills
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If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or join me on twitter.
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