The social in the phrase social media gives you a clue on what people are looking for....When people get their social media strategy right, they tap into the emotional element of people's lives.
But how can you tap into that emotional element? I think there are 3 key ways with social media
- Tap into memories. Memories can be long term or short term. There is a huge difference in selling say 'Basic finanical training' and 'Ever looked at a set of numbers and thought I have no idea what they mean?'. Your product is the solution to a fear or an experience which that existing or potential customer has faced....social media allows you to connect with or even invoke that emotion.
- Tap into nostalgia. Humans often look back with rose tinted glasses....why not tap into those nostalgic moments.
- Tap into peoples desires and dreams. Everyday life can be mundane. When you can inspire dreams or provide a way of people achieving that change, that aim, that goal.