Feb 09, 2010

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Show 283 - Social Media and Customer Retention Show 283 of The Engaging Brand leadership and marketing podcast is ready just for you. To subscribe or listen on your PC now - both for free, you don't need to download anything - all explained at the end of the post and brought by our sponsor: GotoMeeting Hold your meetings online for just $49/mo. Try GoToMeeting FREE for 30 days. On today's podcast we talk to the brilliant Joseph Jaffe. He was written a fabulous new book called Flip the Funnel and we talk about Motivation behind flip the channel How retaining the customer should be at the core of your business strategy The need to fuse word of mouth and customer service Technology should bring out the humanity of your company The real role of social media - customer retention How to scale from 150 to 150,000 "friends" of the brand Difference between customer service and servicing the customer Is the business the social object or the process of buying? Don't take employees for granted Don't forget to subscribe to the show in iTunes or on the Blubrry site. If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or join me on twitter. How you can listen to the Engaging Brand 1) You can listen on your PC now without downloading any software just click hear to listen to the latest marketing podcast 2) You can subscribe to the show via iTunes or 3) If you use a different podcatcher then you can subscribe using the following http://www.podcasternews.com/feeds/enbr.xml

Anna Farmery

Social Marketing Architect, Speaker, Author and in spare time completing PhD on the future of the social business model

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