Show 291 of The Engaging Brand leadership and marketing podcast is ready just for you. To subscribe or listen on your PC now - both for free, you don't need to download anything - all explained at the end of the post.
Today I discuss the world of celebrity - in relation to branding - with Jordan McAuley who has written about Celebrity Leverage and ho founded contactanycelebrity.com.
We discuss- How is celebrity defined today?
- With the increase in minor celebrities, has this devalued the worth of celebrities?
- Is the new style of celebrity riskier for brands to use?
- How to choose the right celebrity for your brand
- How to get the attention of a celebrity
- How you can be the next business celebrity!
- The use of You Tube in personal branding
If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or join me on twitter.
How you can listen to the Engaging Brand
1) You can listen on your PC now without downloading any software just click hear to listen to the latest marketing podcast
2) You can subscribe to the show via iTunes or
3) If you use a different podcatcher then you can subscribe using the following http://www.podcasternews.com/feeds/enbr.xml









