Show 291 of The Engaging Brand leadership and marketing podcast is ready just for you. To subscribe or listen on your PC now - both for free, you don't need to download anything - all explained at the end of the post.
Today I discuss the world of celebrity - in relation to branding - with Jordan McAuley who has written about Celebrity Leverage and ho founded contactanycelebrity.com.
We discuss- How is celebrity defined today?
- With the increase in minor celebrities, has this devalued the worth of celebrities?
- Is the new style of celebrity riskier for brands to use?
- How to choose the right celebrity for your brand
- How to get the attention of a celebrity
- How you can be the next business celebrity!
- The use of You Tube in personal branding
If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or join me on twitter.
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