Show 294 of The Engaging Brand leadership and marketing podcast is ready just for you. To subscribe or listen on your PC now - both for free, you don't need to download anything - all explained at the end of the post.
- The importance of belief in gaining referrals
- How people ARE wired to refer your business
- Has there been a change in how referrals work with social media?
- The importance of valuing referrers -they are your volunteer salesforce!
- How you need a talkable difference - and what is a talkable difference?
- Is marketing on the web different? Do the 4 C's cross markets?
- How people who are being referred are much more educated now....so no sales patter!
- How well educated customers on your brand are good news....they are already prospective customer and potentially premium payers
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