Show 294 of The Engaging Brand leadership and marketing podcast is ready just for you. To subscribe or listen on your PC now - both for free, you don't need to download anything - all explained at the end of the post.
I speaking with John Jantsch of Duct Tape Marketing fame who has written all about the Referral Engine. We talk about
- The importance of belief in gaining referrals
- How people ARE wired to refer your business
- Has there been a change in how referrals work with social media?
- The importance of valuing referrers -they are your volunteer salesforce!
- How you need a talkable difference - and what is a talkable difference?
- Is marketing on the web different? Do the 4 C's cross markets?
- How people who are being referred are much more educated now....so no sales patter!
- How well educated customers on your brand are good news....they are already prospective customer and potentially premium payers
If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or join me on twitter.
How you can listen to the Engaging Brand
1) You can listen on your PC now without downloading any software just click hear to listen to the latest marketing podcast
2) You can subscribe to the show via iTunes or
3) If you use a different podcatcher then you can subscribe using the following http://www.podcasternews.com/feeds/enbr.xml
