Show 295 of The Engaging Brand leadership and marketing podcast is ready just for you. To subscribe or listen on your PC now - both for free, you don't need to download anything - all explained at the end of the post.
Great discussion with Tony Hsieh of Zappos about his new business book - Delivering Happiness
- What was the motivation for his entrepreneurship?
- How boredom can inspire creativity
- How simplicity can help deliver happiness
- Happiness as a business model
- Why customer service is so core to Zappos
- How profit for Zappos is secondary to a higher purpose
- How the telephone is the best branding tool
- Why social media is not a shortcut for personal emotional connection
- How learning and curiosity drives culture
- A story of how pizza defines a customer service culture
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