Show 298 of The Engaging Brand leadership and marketing podcast is ready just for you. To subscribe or listen on your PC now - both for free, you don't need to download anything - all explained at the end of the post.
This is a fascinating interview about research by Dr A.K.Pradeep who is the CEO of NeuroFocus. Dr Pradeep has just written The Buying Brain which is an in depth look at how the latest learnings from neuroscience can be used to produce brain friendly concepts, how to engage brains through marketing and how to create brand loyalty.
We talk about
- How emotional engagement is a prerequisite for the brain to understand your message.
- Are brains different or is it our experiences that affect our behavior?
- How to engage a man's and a woman's brain in marketing.
- How the brain has evolved for decision making.
- How do you measure :- attention, emotional engagement, memory retention?
- The concept of a brand essence framework.
- How emotional engagement is different for a value, luxury, commodity or new brand.
- Why older brains need simplicity and how they are often attracted to luxury brands.
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