Show 299 of The Engaging Brand leadership and marketing podcast is ready just for you. To subscribe or listen on your PC now - both for free, you don't need to download anything - all explained at the end of the post.
Adrian Ott joins me to talk about her fabulous new marketing book - The 24 Hour Customer. Adrian is someone who I admire as she writes not about the why, but HOW to create a purchasing trigger in a time starved consumer.
We joins me on The Engaging Brand podcast to talk about
- How to create content for the time starved consumer
- Time is not money, it is much more important than that!
- The time value trade off
- How 45% of our behavior is unthinking....
- How when and how you supply the message is vital to trigger a purchase.
- The 8 triggers to consumer engagement
- How Symantec created a consumer trigger
- How to break consumer habits to create competitive advantage
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If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or join me on twitter.
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