Show 304 of The Engaging Brand leadership and marketing podcast is ready just for you. To subscribe or listen on your PC now - both for free, you don't need to download anything - all explained at the end of the post.
Bob Bloom, a widely respected authority on business growth joins Anna Farmery on The Engaging Brand podcast to talk about his new book The New Experts
- How buyers may own the purchasing process but sellers can still influence the purchase.
- How consumers think about brands
- Is there too much choice for consumers?
- 4 points of decisive moments with the customer
- How to make an engaging website
- Importance of words on a website
- Concept of emotional negotiation
- Can old companies think differently or do you need to set up new teams?
- How social media can make the seller naked!
- How personal equity must be earned and how it is perishable with customers
- How you must change as your customers have already changed!
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