I read an amazing amount of books for the The Engaging Brand podcast, trying to find the best people to inspire you in your life - both personal life and business life.
I remember Dad asking me "Why do you read so much?"
I answered with a touch of astonishment "To learn, Dad...doh!"
He said " Then you need to stop until you realise that learning is not just about accumulating knowledge but learning to unlearn. Reading is a mirror to your self awareness and self development"
Mmmm
I now understand what he means. Reading, listening to podcasts expand our knowledge but expansion is not the goal in itself - unless you are a professional quiz player!
No....learning, reading is about
- Unlearning the past to learn about the future
- Unlearning what you thought you knew and replacing it with fact
- Learning is as much about yourself than what you are reading...for instance if you find yourself thinking..doh! Obvious....check, are you thinking it or doing it!
- Learning is finding the gaps as much as filling the gaps.





