Apr 20, 2011

Connecting Bill Clinton, music, Elvis and business! Business is like art to me and that is why I listen to many interviews with musicians, artists, authors....I want to learn about the art of art! Some of my best learning is from authors on how to create a story - to help with presentations. From artists on how to create emotion through visual means etc Last week I tuned into an interview between Elvis Costello and Bill Clinton. They were exploring the art of jazz and how jazz has shaped in many ways the ex President's approach to politics. I was struck by this, when asked what was the difference between a musician and a great musician, Bill Clinton replied - (not exact quote but this was the gist) " A musician sees the notes and plays them. The great musician uses the notes as a guide, trusts that his own ability to play the notes...and then concentrates on the spaces in between the notes. What was the composer wanting you to feel, what is the story.... so the great musician plays both the notes and the gaps in between" It struck me because the likeness to business is amazing..... Do you concentrate on the financial targets or the value you need to create for the customer? Do you spend more time on project documents than on living towards the vision? Do you concentrate on the product/service or the feel of it and the feel of the experience in dealing with you? Think Apple vs Microsoft...I know, I know it is too easy an example....but I would suggest looking at the stores, the packaging, the touch of the products, the simplification....Steve Jobs would make a great musician!

Anna Farmery

Social Marketing Architect, Speaker, Author and in spare time completing PhD on the future of the social business model

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