Freedom is a word dominating the news at the moment with Middle Eastern uprisings, revolutions and even human right questions re freedom and privacy.
Freedom is a precious commodity and one which we should all be conscious of offering. If we watch the world events and think "Oh, yes they are after democracy" and not learn about what the true message is....that freedom matters to each individual then we are not listening...
We need to look at
- Our individual style and if we are freely open to ideas
- Whether our brands offer a choice or a freedom to the consumer and whether we sell that freedom or just the product?
- Whether we use social media as a communication tool or a freedom generator...do we encourage collaboration, inspire ideas, share more than some say is sensible!
- Do we constantly think about our personal branding or corporate branding model....and how that can reflect a new style of business which is less transactional and more transformational
Sometimes when you have something you forget to treasure it and forget as well to embellish it.....never forget how powerful the offer is freedom is......be it from
mobile internet on the go to the ability to connect with anyone in the world through six degrees of separation