Social media is like all the arts...the words you write are not the experience. Just like the music, notes, art are a vehicle of emotion.....and it is the audience that takes that emotional message and relates to their life...so it is with social media.
The reader, the listener creates the context. This is even more so now people digest the blog, the podcast, the tweet in different places because of the rise of mobiles and tablets.
When you think about it this is subtly different from the past. The context was either a shop, your internet site etc
For me the lessons for marketing and business can be drawn from the arts
- Concentrate on what is your passion, passion travels to any destination.
- Practice, practice and practice your skills - your notes are the words, your music is your story
- Context is created by being able to relate....what are the most relatable concepts...stories. Create stories around your service.
- Surprise. With so many words coming at people...yours need to stand out. That can be done by provoking people to think about their life in different ways.