Social media is great for inspiring dialogue, great for sharing, great for collaboration but there is also something else which I touched on with a question to Alina Wheeler in last weeks Engaging Brand podcast.
Human beings have a natural inclination to be predictable in many ways, as much as we hate ruts we seem to manage to find ourselves in them quite often! We often want to move forward but don't know how to, or need inspiring or even directing in how to move forward.
Social media can help provoke people to challenge their thinking, to challenge their view. We can provoke either a reaction or even inspire climbing out of the rut. We can provoke the feeling of something better, we can provoke the feeling of recognition, of aspiration...
If you struggle to see how your brand can use social media, maybe think of it as a provocative tool?
What are you wanting to provoke in people and then use social media as a platform to show how you play a part in improving their life.
