Michaelangelo once said "Lord, free myself so I can please you"
Al Pacino once said "In acting you are trying to get yourself out of the way to deliver a great performance"
Ken Loach the film director said "A director is there to make a film come alive, and keep the story to its essential core"
Three very different people but all three are wanting to engage an audience. A company, a brand is also attempting to engage an audience...the customer.
In a similar way it is imperative that we also get out of the way of ideas. We get out of the way of our own fears. We get out of the way of our own thoughts and experiences to deliver what the customer needs....
As per the above quotes
" We are here to bring ideas alive. The only way to do that is to get out of the way of ourselves and get out of the way of others. And keep the brand story true to ITS essential core"