Listening to podcasts is a wonderful simulator of ideas for me. A recent addition to the list is one from the BBC called 60 Second Idea to Improve the World.
What a wonderful idea for business.
- Why not invite your team to give a 60 second idea on how to improve the business process?
- Why not invite other functions to give a 60 second idea on how to improve the service they receive from you?
- Why not invite customers to give a 60 second idea on how to increase the value to them?
- Why not invite readers of your blog/website to send in a 60 second video on how to improve the world or the part of the world you are compete in?
- Why not invite employees to give a 60 second idea on how to improve the community around you?
- Why not invite your subscribers, Twitter followers, Facebook fans etc to give a 60 second idea of their own?
- Why not publish a 60 second thought as a podcast each week to show your thought leadership?
- Why not team up with another local company and give a 60 second challenge to comment on each others sectors?
- Why not give a 60 second challenge to suppliers - on how the 'raw materials' could be used innovatively?
- Why not have 60 second meetings at the start of each day to give a quick snappy update?









