"A power affecting a person, thing, or course of events, especially one that operates without any direct or apparent effort"
Notice the without any direct or apparent effort....
That is why spamming, broadcasting, tweeting, blogging ...none of them in themselves are influence just tools to gain influence.
Influence occurs when you are
- Consistent over time by consistently being present
- Helpful over time by making their life better in some way
- Authoritative over time by giving fresh insights and perspectives
- Trusted over time by remaining true to your values
Interesting that they spell out C.H.A.T...because influence comes from having conversations....
The tools are conversation starters leading to the potential for influence not a tool of influence in themselves.