Show 357 of The Engaging Brand leadership and marketing podcast is ready just for you. To subscribe or listen for free, you don't need to download anything and all explained at the end of the post.
Gregg Fairbrothers wasn't born to business yet as founding director of the Dartmouth Entrepreneurial Network, he teaches a wildly popular course on entrepreneurship, which is now in book format - From Idea to Success: The Dartmouth Entrepreneurial Network Guide for Startup
Gregg joins Anna Farmery to talk about
- Can entrepreneurship be taught?
- How the belief is the key ingredient of entrepreneurship.
- How Carol Dweck research shows the mindset is key to learning
- Epistomology - the value of figuring out what you know and what you don't know!
- What is healthy skeptiscm!
- The role of facts compared to listening to your gut.
- 3 steps to creating a value proposition - in fabulous simple terms
- The difference between price and what customers will pay
- Role of intellectual property on competitive advantage
- Create a business plan which explains how you are going to sell your products and services as well as what...
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