Everything you need to know about starting a grassroots movement can be learned by watching this 3 minute video
The video begins simple enough. A man is dancing at a music festival in a field surrounded by a crowd that pays him no attention as they lay on their blankets. Then another young man joins him, then another, and a few more arrive seconds later. Soon everyone jumps up to join in. A movement of sorts has been born.
That simple video has been used frequently as an example about how to start a grassroots movement that taps into something just bubbling beneath the surface in our culture.
- What is a Movement?
Scott Goodson, the CEO of the marketing firm StrawberryFrog, offers the following description of movement marketing
Whatever you hope to accomplish with an online movement, there are some key details that you’ll need to keep in mind.
- Movements Pinpoint a Clear Goal
- Movements Demand Authenticity and Truth
- Tell Stories All of the Time
- Movements Sustain Their Volunteers
- Movements Provide Tools for the Crowd
- Remove Barriers to Participation
Raising funds or networking with volunteers can be easily facilitated through a website. As you design a website and organize campaigns, remove unnecessary steps and make it as simple as possible to join your movement. That includes being ready to scale the movement when it catches on. Scott Paley of Abstract Edge shares
Automate, use online tools, and create a killer FAQ page that will eliminate the need for answering e-mails or phone calls.
The good news is that you don’t need to dance in a field by yourself at a music festival in order to start a movement. The social media tools are there just waiting to be used. The place to begin is with your own passion and a crystal clear vision of what could be.
This guest post is written by Lior Levin, a maketing advisor for an international company that specializes in personalized oncology services for cancer patients. Lior also works for the MA in political science department at the Tel Aviv University.