Why?
Such an important question in both marketing and selling.
Prospects collect facts through asking why...just like a child
Before turning from a prospect to a customer
The customer collects meaning from asking why....like the adult
I mention the growth from child to adult because it is a similar process. Once we have facts then it is the meaning those facts give us which become important. Social media can be used to deliver both needs of the potential customer.
The question is do you lead your customers from the child why....to the adult why...
From facts to meaning?
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