Show 361 of The Engaging Brand leadership and marketing podcast is ready just for you. To subscribe or listen for free, you don't need to download anything and all explained at the end of the post.
Richard Banks of Microsoft Research joins Anna Farmery to talk about The Future of Looking Back. A really fascinating read about digital legacies,how sentiment and memories are evolving and how 3D printing and software changes the way we can leave our digital legacies. We discuss
- The nature and differences of keeping 'physical things' and saving 'digital things'
- How the ability to save everything digitally is removing the need for filtering of memories, of items you want to keep in your life.
- How do you save the sentiment attached to the items - do we need to find a way of digitally saving sentiment?
- The idea of the backup box - to capture your life as an ongoing project.
- Don't underestimate the value of a tweet, the value of a mundane diary entry....in the future, looking back.
- The ethical and moral aspects of backing up our digital lives.
- How research shows how we are changing our ideas about what we own in the digital world
- How the digital world is now incorporating 3D models and even senses. Does this mean that our physical and virtual worlds are merging
- The moral dilemma of 3D printing of deceased people - in the future!
- Can we trust the internet with our memories and our digital files - when companies come and go?
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