Show 358 of The Engaging Brand leadership and marketing podcast is ready just for you. To subscribe or listen for free, you don't need to download anything and all explained at the end of the post.
Terence Craig joins Anna Farmery to talk about online privacy. Terence is an expert and speaker on big data and privacy. He runs PatternBuilders which supports "develop and support enterprise analytic solutions that deal with the exponential growth of data" and has just written a book on security of our personal online data called Privacy and Big Data. We discuss
- How privacy is a perfect storm brewing
- How we are willing to trade privacy for services
- Do we realize how much our personal data is being sold?
- Are we blind to the sale of our online privacy?
- How legislation doesn't protect individuals
- Is privacy a human right?
- Has data become a commodity?
- Who owns my data on the internet?
- The need for transparency of marketing data usage
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