Dec 10, 2011

Show 363 - Have you Higher Ambition? Show 363 of The Engaging Brand business and marketing podcast is here just for you talking about social media and marketing. This week "Sponsored By: Content Equals Money where content marketing equals conversions." Tobias Fredberg, Associate Professor of Management at Chalmers University in Gothenburg, Sweden, has researched and consulted on strategic change and the management of innovation. He is an author of July 2008 Harvard Business Review article, “The Uncompromising Leader” and joins Anna Farmery to talk about Higher Ambition his latest business book on leadership. We discuss Ambition has historically been seen as an intrinsic part of leadership but is it now an intrinsic part of employees to demand it? Is leadership less attractive in modern business? Is leadership more demanding or are leaders lacking the skills needed in a more transparent, social world. Leading through social value - synthesising social benefits rather than having social and financial competing with each other How one bank - Standard Chartered - has social value as its core strategy - has that helped them ride the banking storm? How long tenure helps diffuse strategic intiatives? Is it possible to change a culture or do you need new blood? Why do leaders find it so difficult to do simple things like listening? If you have feedback for me on the show or topics that you would like me to cover then e-mail me at or join me on twitter, leave a message at The Engaging Brand Fan Page or join me on to discuss it on Google+ where we may get some of the authors involved! How you can listen to The Engaging Brand 1) You can listen on your PC now without downloading any software just click hear to listen to the latest marketing podcast 2) You can subscribe to the show via iTunes or 3) If you use a different podcatcher then you can subscribe using the following RSS Feed

Anna Farmery

Social Marketing Architect, Speaker, Author and in spare time completing PhD on the future of the social business model

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