Technology has come a long way fast....so fast I think us mere humans are only now starting to realise the impact that technology could have on our lives.
The task for 2012 is that in technology, in social media...
technology doesn't infuse life but life is infused through technology
There is a wonderful quote from W Brian Arthur that says "technology is a means to fulfill a human purpose" and my hope that 2012 sees us use technology not for the sake of the tech but for the sake of delivering that greater human purpose.
Our test for our businesses is how do we deliver that greater human purpose?
OK...so we can blog, we can network, we can podcast....but how do we turn that connection into
- a human rather than than a web experience?
- a better world for us to live in - richer in connection?
- to deliver dreams to our customers door?
- to create hope and deliver through action?
These will all be different for all of us...but there is one thread common to all - that we need to infuse our consumers lives through technology, and not believe that technology in itself infuses our lives.
