Abigail Sellen of Microsoft Research has a wonderful tool to talk about how we preserve artifacts of memory. I was reading about this in The Future of Looking Back - you can listen to the podcast interview here.
Abigail speaks of the 5 R's
I like this model because I think it can be used to influence people around you. There is no better way of creating emotional engagement than by sharing memories.
- Encourage people to share them with you
- Encourage feedback to share their memories of working with you
- Give them ways to use the R's in their lives
- Share your memories, your stories to show your brand personality