Jan 06, 2012

5 'Best Things' to ask in your business this week Sir Robert Shirley was an English traveler and adventurer in the 17th Century, and although that seems a long time ago...he said something which is so true in the times we live now. Times are hard, gaining business is hard....but in a sense that is a good thing. If it was easy then more companies would be out there...more competion! Also the fact it is hard means only the people who truly want success, who truly know how to create value for consumers will succed. So if you do the right things then it doesn't matter what the economic times are like.....value wins. Robert Shirley said it was about "doing the best things in the worst times" And what are those best things that you can do this week...well here is a starter for 10 Do you know why you are went into business? And are those values still the strong core of all you do and offer? Do you truly understand who your customers are - and who they are not - because you can't be everything to everybody. Do you truly understand what your customers think about you and what they want from you? Do you know why people aren't your customers who should be? Does your team reflect the core values, do they know them, live them, show them in everything they do? What are the 3 things that are critical to success in the next month, 6 months, 12 months? Do you measure them, do you reward progress to them? Do you change them too quickly or too slowly? 5 things that will help you start to focus on doing the best things in the worse economic times.

Anna Farmery

Social Marketing Architect, Speaker, Author and in spare time completing PhD on the future of the social business model

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