I hope you enjoyed last weeks show on Steve Jobs and here is show 371 of The Engaging Brand business and marketing podcast talking about social media, leadership and marketing and sponsored today by MozyPro Online Backup: Simple, Automatic & Secure Backup - for special offer try today!
Today Scott Anthony of Innosight joins Anna Farmery to discuss The Little Black Book of Innovation and we discuss
- The paradox of innovation - the optimism of the word and yet the stress it causes
- How to look at innovation
- The idea of "thunk' value
- How we all have to find our inner salesperson
- Is outsourcing market research a bad idea?
- Thoughts on how market research is limited
- How pace is a key ingredient of innovation
- Breaking innovation into discovering opportunities, blueprinting the ideas, assessing/testing the ideas and moving forward
- The difficulty in translating research into an idea
- How to avoid making a simple idea, complex
- How to test the idea without just validating your thoughts
- Remember innovation needs to follow through to your internal process and business model
If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or join me on twitter, leave a message at The Engaging Brand Fan Page or join me on to discuss it on Google+
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