Mar 19, 2012

Stephen King on Writing For anyone involved in social media, for anyone who wants an insight into how truly engaging writing is created..for me there is no better book than Stephen King, On Writing. Here are some of the highlights I have made in my "well thumbed" Kindle copy! Good writing is often about letting go of fear and affectation Stories ans novels consist of three parts: narration, which moves the story from point A to point B and finally to point Z; description, which creates a sensory reality for the reader; and dialogue, which brings characters to life through their speech Writing is refined thinking Description begins in the write's imagination, but should finish in the reader's/ Reading is the creative center of a writer's life Your job isn't to find these ideas but to recognize them when they show up You cannot hope to sweep someone elese away by the force of your writing until it has been done to you. Books are uniquely portable magic Boredom can be a very good thing for someone in a creative jam Writing is seduction One of the really bad things you can do to your writing is to dress up the vocabulary......This is like dressing up a household pet in evening clothes. The pet is embarrassed and the person who committed this act of premeditated cuteness should be even more embarassed. Writing is about communication, great writing for me is about the creation of a picture. A picture which is framed by the author but filled in by the reader...Do you paint with words?
What is a business model for a social business Working with entrepeneurs on why and how social media marketing works, the standard question is along the lines of 'Isn't social media a fad' or ' I just don't have time for tweeting about my lunch' But I think it is important to see that social media is only the first part of a move to social business. The effect of this evolution is going to be much bigger. It is really social media marketing that we are talking about, but we are starting to see the spread away from purely digital marketing. For me the traditional business model is under threat, the premium gained for supplying a service or product based on 'adding value' to a raw component or disappearing. For products there is an array of choice. For knowledge, databases are the new suppliers. Social business is here and putting the consumer not outside the walls of the business model but inside the walls of the business models. What is a business model that puts the consumer at the core of strategy? Here are some ways I believe social business will develop One that involves or even buys designs from the consumer One that recognises in the future the consumer may well print it out directly, not mass production. One that recognises selling has been replaced with advising, influencing and even sending them to competitors! One that sees the potential for crowdsourcing research and development, pricing or finding people who stray over the creative commons line. One that recognises a value exchange rather than financial transaction. How do you see a social business model developing?

Anna Farmery

Social Marketing Architect, Speaker, Author and in spare time completing PhD on the future of the social business model

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