This weeks The Engaging Brand podcast is ready! - The free audio podcast for business covering social media, managment and marketing.
Stan Phelps who spends his days providing consumer experiences that are memorable, meaningful and on-brand, we love his mantra 'Driven by client objectives. Inspired by bold vision' joins Anna Farmery to discuss his idea of how small things create big impressions
- The difference between Seth Godin's purple cow and Stan's purple goldfish
- Why a goldfish? What are the factors for business success which can be created by word of mouth?
- Standing out in a sea of sameness by word of marketing based on experience
- How to create a brand signature to drive word of mouth through the customer experience
- What is customer experience? How it is not a process but a culture.
- How the little extras are an investment rather than a cost so measure the return on investment!
- How to develop extras based on either high value or low maintenance to create good customer service.
- What is good customer service? The concept of linking to the community.
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