Mar 02, 2012

Are You Still Being Social or Are You Getting Social Media Fatigue? Are you being social or are you being media? Are you allowing familiarity to breed contempt? It is a question that we need to keep asking ourselves, our brands and our marketing teams, because familiarity can breed contempt. Personal relationships need work not to take them for granted....and so do customer relationships. Social marketing tools been around for a decade and with the reliance on them and with the familiarity of them....we need to keep challenging ourselves to ensure we are remembering the social as well as the media angle! You see we are all busy business people and with hectic timetables we can start to cut corners, we can start to think we are socialising and helping break down barriers between our brand and our market...when we have fallen back on merely communicating a message. Some questions to ask yourself When was the last time you added value to someone else's thoughts, a forum, a customers tweet? When was the last time you used the advanced search on twitter, facebook etc to find people with the same network, to build relationships? When was the last time you thanked your brand supporters for their loyalty? When was the last time you really thought about how to add value through content creation rather than merely 'writing a blog post'? Never forget that the social element of social media means being human, bringing fun, adding value to the lives of others.....and enjoying it! It is not a business process, it is socialising!
Show 375 - How to Influence By Word of Mouth This weeks The Engaging Brand podcast is ready! - The free audio podcast for business covering social media, managment and marketing. Stan Phelps who spends his days providing consumer experiences that are memorable, meaningful and on-brand, we love his mantra 'Driven by client objectives. Inspired by bold vision' joins Anna Farmery to discuss his idea of how small things create big impressions The difference between Seth Godin's purple cow and Stan's purple goldfish Why a goldfish? What are the factors for business success which can be created by word of mouth? Standing out in a sea of sameness by word of marketing based on experience How to create a brand signature to drive word of mouth through the customer experience What is customer experience? How it is not a process but a culture. How the little extras are an investment rather than a cost so measure the return on investment! How to develop extras based on either high value or low maintenance to create good customer service. What is good customer service? The concept of linking to the community. If you have feedback for me on the show or topics that you would like me to cover then e-mail me at or join me on twitter, leave a message at The Engaging Brand Fan Page or join me on to discuss it on Google+ How you can listen to The Engaging Brand 1) You can listen on your PC now without downloading any software just click hear to listen to the latest marketing podcast 2) You can subscribe to the show via iTunes or 3) If you use a different podcatcher then you can subscribe using the following RSS Feed

Anna Farmery

Social Marketing Architect, Speaker, Author and in spare time completing PhD on the future of the social business model

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