Dec 21, 2012

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Podcast 414 - Mitch Joel on Social Business Model Welcome to the latest and free The Engaging Brand podcast covering social media, business ideas and brand marketing tips but before we start... The listener of the week and winning an Engaging Brand goodie bag, is Moksh Juneja from Mumbai. Remember the goodie bad is picked from all the people who share, like, tweet about the Engaging Brand podcast to say a BIG thank you from me! Today I am talking to Mitch Joel, President of Twist Image and huge producer of social ideas on the Six Pixels of Separation. Someone I hugely admire and who I wanted to talk to about how social business will evolve over the next couple of years. I believe social media will morph into a social business model...so today we talk about Is social business more than social marketing? Will the social element extend across the business? Will it move past social marketing and advertising? Will the customer become part of the social business? Will a brand become a social nexus rather than master of their industry? The importance of ideas - how ideas for people are still vital. Will brands move from customisation to personalisation? If so isn't it a different social contract with the business? Concept of Quirky as a business model Chris Anderson and the Maker Revolution Are customers gaining too much control - will it eventually recede in a bits rather than atoms world? What is the stage after our enjoyment of being able to share? Will customers have the energy to move from passive to active participation? Will the time of when customers want satisfaction change to now? I love to hear your thoughts so email me, anna@theengagingbrand.com, join me on twitter or join me on to discuss it on Google+ How you can listen to The Engaging Brand 1) You can listen on your PC now without downloading any software just click hear to listen to the latest marketing podcast 2) You can subscribe to the show via iTunes or 3) If you use a different podcatcher then you can subscribe using the following RSS Feed Related articles Podcast 385 - How to Deliver Insanely Great Customer Service The Value Of Brands In Social Media | Six Pixels of Separation - Marketing and Communications Blog - By Mitch Joel at Twist Image Podcast 397 - The Role of the Internet on Music Social Business Trend for Next Decade

Anna Farmery

Social Marketing Architect, Speaker, Author and in spare time completing PhD on the future of the social business model

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