Mar 19, 2013

Show 426 - 5 Aspects of Playing to Win Welcome back to The Engaging Brand podcast covering social marketing, business ideas and brand marketing tips but before we start... The listener of the week and winning an Engaging Brand goodie bag is Heather Gorringe. Remember the goodie bad is picked from all the people who share, like, tweet about the show to say a BIG thank you from me! Today Roger Martin, Dean of the University of Toronto’s Rotman School of Management and an advisor to CEOs globally on strategy, design, innovation and integrative thinking, talks with Anna Farmery to discuss Playing to Win, a business book co-written with A.G.Lafley of Proctor and Gamble fame. How business strategy requires making explicit choices How to make the right career choice through making the right choices on business strategy. Is strategy used by small businesses enough? Strategy and small business planning. What is strategic planning? The 5 aspects of strategic planning? Is winning always about the aim of the business plan getting to you to number 1? What being a market leader actually means.. Is the Internet a geographical territory or a distribution channel for marketing strategies? Forget the % growth plan..put customer first and see what that will give you in growth. How revenue is outside your is given to you by the customer. What if core capabilities are not where your customer needs them to be? How management systems can be catalyst for communication. I love to hear your thoughts so email me,, join me on twitter , Google+ or to hear your opinion and ideas. Previous interview with Roger can be found here How you can listen to The Engaging Brand 1) You can listen on your PC now without downloading any software just click hear to listen to the latest marketing podcast 2) You can subscribe to the show via iTunes or 3) If you use a different podcatcher then you can subscribe using the following RSS Feed You can now also find it on Stitcher Radio Related articles Engaging Brand 421 - The Attitude Adjuster on How to Be Happy Podcast 420 - New Generation of Social Leadership Show 425 - Red Thread Thinking for Brilliant Ideas Podcast 314 - Mitch Joel on Social Business Model Podcast 409 - Planning the Perfect Presentation

Anna Farmery

Social Marketing Architect, Speaker, Author and in spare time completing PhD on the future of the social business model

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