Mar 21, 2014

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Show 478 - Social Media Explained The Engaging Brand podcast covering social marketing, business ideas and brand marketing tips has a wonderful new episode. Anna Farmery speaks to Mark Schaefer, one of her favourite experts on all things social media. You can check out his wonderful Marketing Companion podcast and blog here. Also my own new e-book on social leadership will be coming out this week and for subscibers to the Engaging Times you will get it for just 99p! You will receive a social business pdf today and then on Wednesday get the chance to grab the book for just 99p! We discuss Why does social media need to be explained? (Mark's Social Media Explained Book) Is social media a cultural rather than technological revolution? How social business is about unlearning marketing techniques. Have our expectations of social media been too high or too low? How measurement of social media needs to change. What is content shock and how we need to start thinking about the competition for the attention of our customers. How we need to challenge ourselves to produce the right quality of social media rather than just a quantity of social media. Personal branding - how to move your connections from weak to strong How social media tools are easy but the social media mindset is hard. How And finally the listener of the week Pierre Stanley Baptiste - a goodie bag is on it's way to you to say a BIG THANK YOU! For your chance to win just share this post! (Tweet this) 1) You can listen now If you use a different podcatcher then you can subscribe using the following RSS Feed

Anna Farmery

Social Marketing Architect, Speaker, Author and in spare time completing PhD on the future of the social business model

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