Apr 08, 2014

How to Gain Attention for Your Content As the web continues to grow, gaining the attention of customers becomes harder and harder. Imagine if you NEVER had to worry about gaining attention anymore, imagine if attention just happened...and it came whilst you slept, whilst you were busy living life and you never had to worry about attention again.... Sound great? Well, the secret of gaining more attention is by not making attention your goal. Let me explain because this appears counterintuitive to all that I have blogged about before.... When you aim for attention the reader can feel that in your writing, in your videos, in your podcasts. Attention should not be your goal; just the outcome of great social marketing. (Tweet this) Social marketing at its best is customer centric; It puts the reader, the consumer at its core. When you produce content marketing based around the need of the customer, it attracts not just the eye but the heart of your customer. Attention is something that the customer gives you IF you earn it. (Tweet this) The problem comes when business believe they are so great, that they offer something so great that all they have to do is tell people about it....and they will give it attention. Wrong. Attention is a scarce resource; it needs to be mined from the customers mind. (Tweet this) Attention mining is like mining for gold. You need to put yourself in the right places. You need to filter your content for that tiny nugget that will shine so brightly it will attract the eye. You need to understand what is truly precious to your customer and create content to appeal to that precious need. When you focus on attention as the goal, you focus on the quantity rather than the quality of the attention. When you see attention as an outcome of great marketing you focus upon the content. So remember this little tip from Bob....

Anna Farmery

Social Marketing Architect, Speaker, Author and in spare time completing PhD on the future of the social business model

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