May 01, 2014

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Now YOU can have control without taking control In business you can often feel unless you do it yourself then it won't be done right. Business can turn you from a normal, accomodating person into a control freak....maybe not all the time but certainly at those stressful moments. When I was in my early twenties I was promoted to Managing Director. It was a huge responsilbility and my boss - who had been promoted to Group - gave me some wonderful advice... "Anna, when you lead a business you are not the captain, you are the navigator. Don't try and control everything...learn to navigate....steer people...and they will take the business where it needs to go" It is true for business, it is true for social business. You only gain a degree of control by NOT wanting control (Tweet this) You don't grab control, control is given by people who respect you. (Tweet this) So how do you earn respect? You need a clear vision which people understand. You need to choose, build and mold the right team. Then you need to step away....become the navgiator not the captain. When we try and impose ideas in social marketing or within our business..we repel rather than compel people to want to follow our ideas. Often we shy away from the navigator role as it feels uncomfortable. To be a good navigator you need to truly understand what your business is, where you want to take your business and how the business will get there.....and that is scary as we might be wrong! But we forget.....wrong is not final if we remain flexible to changes along the way. Strong navigators keep the end destination in mind but are willing to change course when necessary. (Tweet this) The question is do you try and captain rather than navigate your passengers to the destination they want to go?
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Do You Eat, Pray and Love Your Work? You make the break, you start your new business or a new role. You start your very first day with such hope and enthusiasm. Then... ....it gets hard... because you have to turn ideas in action and invariably budgets are tight. Ideas are easy; putting them into action well, that is tough! Slowly over time, that initial enthusiasm turns into dismay, frustration or maybe even doubt....You start to wonder have you made the wrong move? What do you do? How do you find that desire to blast through the barriers and succeed? In this Ted Talk video there is a wonderful message for anyone in business. It is a talk from Elizabeth Gilbert of Eat, Pray, Love fame and it resonated with what I truly believe ...that you have to find your truth, stick with it and let it take you home! When I launched The Engaging Brand I struggled until I realised that my business needed to be my passion...not what I thought I should do, not what people asked me to do, not what paid the bills. I had to find what Elizabeth Gilbert calls in this talk... 'home' and for me that was quite a long journey after years in the corporate world. I had to strip away the corporate skin and find what truly makes me happy. I had to find a way to express myself in a way that made others happy AND most importantly me happy. Nowadays I speak, I write, I mentor people who I believe I can help, who I believe I can make smile. I work with people who don't want the suited professional who speaks jargon, I bounce on stage....I express my ideas through little Bob cartoons, I am writing simple life and business guides. I write like I speak, I speak how I write. I mentor like I am and I live by what I mentor. Some people will love it. Some people will hate it. That's OK. That is life. I have got over myself, my worries and my desire to be liked by everyone. I would rather make a small group of people smile with my enthusiasm, honesty and observations....than try and make money by appealing to all. It was a hard lesson but it was a great lesson. For the last few years I have connected with so many great people. I have made people smile because of who I am NOT. Now here is the weird thing...over that period my business has flourised more than ever... which goes to show "Being something to someone is better than being nothing to everyone" Watch and think... What is your home?

Anna Farmery

Social Marketing Architect, Speaker, Author and in spare time completing PhD on the future of the social business model

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