May 13, 2014

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Why you should 'let go' and enjoy your work again You feel that you have a lot to lose. You could lose your job, lose your company or lose your reputation. And when you feel that you have a lot to lose then you can become a perfectionist, you can take the safe option. I have felt this and if you haven't then...I suspect you will at some time in your life! Lenny Kravitz gave a masterclass this weekend on the Oprah Channel and he was discussing his perfectionist tendency. He related a conversation that he had with Robert Plant who gave him some home truths.....Robert Plant said he needed to let go, Kravitz was allowing his desire to deliver the best possible concert was taking the enjoyment out of the performance. He needed to 'let go' and enjoy himself. This piece of advice changed him and I hope it changes YOU too. Enjoyment is infectious. Enjoyment is engaging. People buy enjoyment or buy from people who enjoy their work. But let me ask you.....How often do you 'let go' in your business life? How often is your business stifled by rules, procedures, systems......(Tweet this) How often do you stop yourself because you are frightened about what people will think? Now clearly there are times when systems and rules are valuable BUT they should be there as a check not a barrier to you or your team. Social marketing, and even the wider social business age in which we live, needs you to enjoy your life, your business and your customers. Social needs you to 'let go' of hiding behind a brand and start 'being' the brand. (Tweet this) Business is hard. It has to be hard. We are asking customers to give us their hard earned cash. But we must never mistake the idea of business being hard, meaning that we shouldn't enjoy our business life. When we enjoy business, we give ourselves a greater chance of being successful. (Tweet this) So this week look at what is stopping you from enjoying your work. Look at what is stopping others around you, from not enjoying their work. And make a Kravtiz promise.....'let go' of worries, trust yourself and the people around you to be professional AND full of personality.
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Warning! Antidote Required For The Failure Virus WARNING! There is an illness that spreads quickly across your business. It can be devastating. It can ruin your plans for success. It is awful. And the worst part.....it happens when you are not looking...It is called the Failure Virus. It invades your brain and changes the definition of one of the words that you have learned. Now don't worry you can spot the symptons early and provide the ideal remedy....but let us identify the word that is affected ACT We learned that to act, within a business context, means to take action BUT the failure virus rewires your brain and when you see the word action it replaces action with acting. What this means is that we talk through action points. We talk about what action we will take. We create action lists. We say we are taking action. However, what actually happens is that we pretend...we act as though we are but the reality is that we are putting on a great performance that Dame Judi Dench would be proud of...rather than actually taking action. You see acting like you are being social, acting like you believe in social marketing, is NOT taking action. It is ultimately 'doing' without the commitment that will deliver customer engagement. Consumers can see through acting. They see through automation. They see through sales pitches. They see acting...not action. And internally, we may appear busy but it doesn't generate leads, increase revenue or customer engagement. Why? Because it is acting as if we are doing something, rather than taking action to create success. And this failure leads to disillusionment. It leads to a sense of powerlessness. It leads to people thinking that no matter how hard they try, they ever achieve success. However there is an antedote to this business disease. There is a way of protecting your business from this failure virus....there is the action antidote! The antidote is the realisation that you are deciding 'what' needs to be done without Really understanding the 'why'...and it is the why that creates the motivation to do it. Really understanding the best 'how'....and this renders the action a dream rather than a goal....and dreams rarely come true! Really understanding the right measurements to ensure action does not slip into acting. And by NOT adding these ingredients the failure virus creates busy-ness without results rather than results for your business.

Anna Farmery

Social Marketing Architect, Speaker, Author and in spare time completing PhD on the future of the social business model

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