Anna Farmery talks to Mark Penson, CMO of Survey Anyplace, an expert in using mobile surveys to get real-time customer feedback. In this podcast the questions posed are... Are mobile surveys right for you? What do they offer your brand?
You can read more about Mark's ideas on Using Mobile Surveys to Gain Customer Insights in this Engaging Brand post.
- What is the definition of modern market research?
- Is mobile market research more independent than customer focus groups?
- Is emotion stronger at the point of purchase and should market research adjust their market research data to recognise that?
- Market research at the point of purchase delivers benefit to the brand - but what is the value to the consumer?
- The importance of providing a customer incentive to fill out a customer survey.
- The role of gamification in market research.
- Are mobile surveys only valuable in real time?
The Listener of the Week is - chosen from anyone who shared about last weeks podcast.
For your chance to win next week just share this post! (Tweet this)
Remember as a listener you can download 30 Lessons on Social Leadership Powers - Anna's new ebook is now available on Kindle.