May 28, 2014

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How to Create Unconditional Customer Loyalty Serious question - why do you feed your children? You don't have to...you do have a choice. Clearly there are laws that society have put in place to punish people who don't look after the vulnerable.....but you could choose not to..and take the consequences? So I ask again why? Do you see it as your honour to look after the vulnerable? Do you do it because you love them...even if they don't clean their room?? Do you do it without even thinking why....because you naturally want to nurture? Do you do it even when you are busy and hardly have the time? Now....think about that and I want to ask one more question Why wouldn't you want to 'feed' your customers? Social marketing, social media is nutrition for your marketplace. Your customers are hungry for answers, for their passions to be met, for easy, simple solutions....they are STARVING...and are looking for people who feed ideas, feed answers....who care enough about their passion to do it, even when they are tired or busy. Not a parent who give their child some loose change and say "nip and get some sweets as I am too busy to feed you" but a brand parent which will show their love by making that time, by giving content with unconditional love, by doing it not because they have to...but because they want to... And a business who wants to because they love their customers, they want to because they are passionate about their topic and they want to reach out and share that passion. They make time because they care, they respect and love those people who might want to share their hard earned money with them...they want to give because of what that could bring to others not for what they might receive. Unconditional loyalty is earned; unconditional love is engaging. Brands struggle because their brand nutrition is conditional.....either it is produced because it has to be or it is for the wrong reason. What if you offered unconditional content marketing out of love, what if you fed your customers out of love...because you saw it as your human role? Imagine how love engages...and for a second, just imagine what the difference would be to the content that you create...
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How The Best Leaders Deal with Stress With all that you have to do, it is easy to move from smiling broadly to merely keeping your head above water. The web is wonderful but it can act as fuel to feeling stressed out or not achieving what you want to do during the day. You read the books, you listen to podcasts and KNOW, really KNOW what you should be doing BUT that focus is wiped out each day by the mounting action lists. I know. I understand. I have been there. It feels awful doesn't it? Business stress comes from two main sources A lack of something! A lot of something! Stress thrives on the 'lacks' and the 'lots' of this world. A lack of time, money, focus, desire, momentum, control etc A lot of goals, decisions to make, pride, need to be liked, responsibility, targets etc Here is the thing though, stress whithers away when you move your focus from the why is it that...to the why can't we do. Let's take a lack of finance. If you have a restricted budget that does not mean you can't do anything, it means you can do something. Even if there is a budget of nil, there are still free things that you CAN do. Let's take too many goals. Take each one and say why, what is the purpose....you will find that when you take them up a level you can group them. Now working on one thing, delivers progress across two of your goals. There is no difference between a successful and mediocre business leader - they both live in a world of overexpectation and underfunding. The ONLY difference? They don't let the lack of or the abundance of....define what they do today, what they do in this moment. What they focus on is - what can be done, how you can achieve more with less, which imperfect choice is the best choice for their business. They don't believe in good or bad luck. They don't ponder on the what if's. They don't wish for something that isn't possible. They don't blame outside forces. No. The world is what it is. You always want more of something. You always want less of something. That's life. That's business. They make the best of what the circumstances are now, today, this very second. They make it happen, knowing that if it works they will eventually be able to invest more. They make it happen knowing an abundance of issues will not disappear without action. If you can' do everything, do something. If you haven't got everything, make the most of something. If there are a million reasons preventing you, don't blame - refine the key aim.

Anna Farmery

Social Marketing Architect, Speaker, Author and in spare time completing PhD on the future of the social business model

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