You are busy, your list of things to do is huge and that feeling of frustration from being overwhelmed just won't go away....
So you think "What the heck!" (Or something similar!) and you start cutting a few corners believing no one will ever know....
And for a while no one does but worse that that....the decision you took to cut those corners has moved from one isolated incident to a way of working. Worse of all you don't even realise it half the time!
When you are tempted to cut corners....STOP!
Take a minute and ask why are you having to cut corners? Ask...(Tweet this)
- If too much to do, PRIORTISE in line with business goals.
- If too many problems, ACTION the source.
- If too little sales, FOCUS on who your customer truly is and their true need or desire that you need to appeal to...
- If too little profit, CREATE value rather than products. (Tweet this)
Now people in coaching sessions say, I don't have time to do that.....I argue that you don't have time NOT to because you have to take time to create time (Tweet this)
If you don't then you will be chasing problems rather than opportunities.
If you don't then you will be ticking off actions rather than creating actions that will grow your sales.
If you don't then you will be cutting your career short rather than cutting corners to get your job done.
The problem is that cutting corners destroys your personal brand, your corporate brand and the reputation of both.