Optimizing your small business website can be a daunting task. Small business owners are being forced to compete against large brands with huge marketing budgets. However, many businesses are not striving for worldwide consumer visibility. Many of them simply want to improve online presence their community. This is why small business owners should direct their attention to local SEO strategies.
Any business that gets a substantial amount of their customers locally can benefit from local SEO. The size and type of business does not matter. However, small businesses often have the most to gain from local SEO because they do not have the marketing budgets of larger brands. With a few simple local SEO strategies, small business can see high returns and conversions.
Local SEO can be easy for small businesses trying to break into the online market. You can start by building up a community presence on Google+, Bing, and Yahoo. Interact with your customers on social networks like Facebook and Twitter. You can even explore niche social networks with people passionate about your brand’s line of work. For example, if you run a local restaurant, try engaging your customers on a site like Foodie.
Location Based Keyword Targeting
Small businesses can also utilize geo-modified search queries to increase their local SEO rankings. This is because there is typically very little competition for geo-targeted search phrases. For example, there is undoubtedly a much larger search volume for “used cars” than the location targeted keyword, “used cars Indianapolis.” Although small businesses do not have the SEO budget to rank on page one for general keywords, they can target geo-modified search queries. In addition, consumers that use these longer, location-based keywords are usually in the buying stage of the sales funnel and therefore they bring high-conversion rates. To see the demand for these geo-modified keywords and get suggestions for your small business, visit Google’s Keyword Tool.
Optimize Your Content
To give search engines the proper location signals for your small business, it is important to make sure that your business address has high visibility on your site. It should be in the plain text content on every page. An effective way to clarify location on every page is to include your company address in your site’s footer. It is also helpful to include the address in your “contact us” page.
You can give other clues to search engines about your location by optimizing your website pages. Using the location of your business in the site’s URL, page title, and meta description will send additional signals to the search engine.
Use Other Websites
Google also receives location information from other websites. Therefore, if you build links with anchor text that includes a location, your local search engine ranking will increase. Think about using online directories such as Yellow Pages, Yelp, and Foursquare to clarify your location information being communicated to search engines.
There are several other strategies that can improve your local SEO rankings. By targeting geo-modified keywords, optimizing the content on your pages, and using links from other websites, small businesses can increase their local search engine presence.Today is a guest post from the wonderful Joseph Baker, a wonderful guy and friend of The Engaging Brand.