The Engaging Brand

Show 271 - How to engage people on the web

Show 271 of The Engaging Brand leadership and marketing podcast is ready just for you. To subscribe or listen on your PC now - both for free, you don't need to download anything - all explained at the end of the post and don't forget GotoMeeting hold your meetings online for just $49/mo. Try GoToMeeting FREE for 30 days

Today I talk with Darren Barefoot and Julie Szabo who have written a social media marketing handbook called Friends with Benefits.

• The secrets of working together
• How do you engage people with your social media strategy
• What is meant by creating a tribe around your brand
• How to find people who might want to engage with our brand
• The difficulties of using Facebook within your social media strategy
• Why to contact bloggers to talk about your brand
• How to find the right bloggers to talk about your brand
• How to engage bloggers with your brand

Don't forget to subcribe to the show in iTunes or on the Blubrry site.

If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or join me on twitter.

How you can listen to the Engaging Brand

1) You can listen on your PC now without downloading any software just click hear to listen to the latest marketing podcast

2) You can subscribe to the show via iTunes or

3) If you use a different podcatcher then you can subscribe using the following  http://www.podcasternews.com/feeds/enbr.xml

Show 270 - How to cope with change

Show 270 of The Engaging Brand leadership and marketing podcast is ready just for you. To subscribe or listen on your PC now - both for free, you don't need to download anything - all explained at the end of the post and don't forget GotoMeeting hold your meetings online for just $49/mo. Try GoToMeeting FREE for 30 days

Today I have a fascinating interview with the wonderful Jim Clemmer who "for nearly 30  years have been inspiring action and achieving results in the area of practical leadership". For more learnings from the book you can sign up for a free webcast on December 3 here

We talk about concepts in his new book Growing @ The Speed of Change

• Why humans cannot cope with change
• What makes our own reality
• The link between change and quantum physics!
• How the dynamics of human relationships work
• Have we commoditised communication because of the amount of tools we have available?
• Practical tips on coping with change in your life
• How not to let other people to "should" on others - how to not let the expectations of others to affect our life.
• How our own self confidence affects how we can cope with change

Don't forget to subcribe to the show in iTunes or on the Blubrry site.

And a HUGE THANK YOU to all the listeners who nominated The Engaging Brand podcast as the BEST BUSINESS PODCAST!!....Don't forget to vote from the 13th November...at The Podcast Awards site.

If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or join me on twitter.

How you can listen to the Engaging Brand

1) You can listen on your PC now without downloading any software just click hear to listen to the latest marketing podcast

2) You can subscribe to the show via iTunes or

3) If you use a different podcatcher then you can subscribe using the following  http://www.podcasternews.com/feeds/enbr.xml

Show #269 - 3 Steps to Design Thinking

Show 269 of The Engaging Brand leadership and marketing podcast is ready just for you. To subscribe or listen on your PC now - both for free, you don't need to download anything - all explained at the end of the post and don't forget GotoMeeting hold your meetings online for just $49/mo. Try GoToMeeting FREE for 30 days

Today I am talking to one of my favourite authors - Roger Martin. Roger really makes me think about thinking! If you have listened to the podcast interview with him on how we need to learn to hold opposing thoughts together at the same time, then you can listen here.

Tonight we talk about his new book The Design of Business

• Are the permanence of roles and job titles stifling business today?
• Life is a series of projects
• 3 stage funnel of design thinking
• How reinvestment of time saved is vital for design thinking
• Is the skills gap in management and leadership about finding the customer mysteries to solve or knowing the actions to take?
• Is there an optimum time between the stages of thinking?
• Do you need to be a design thinker to implement design thinking?
• Why the education system fails our society

Don't forget to subcribe to the show in iTunes or on the Blubrry site.

If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or join me on twitter.

How you can listen to the Engaging Brand

1) You can listen on your PC now without downloading any software just click hear to listen to the latest marketing podcast

2) You can subscribe to the show via iTunes or

3) If you use a different podcatcher then you can subscribe using the following  http://www.podcasternews.com/feeds/enbr.xml

Show #268 Psychotactics of Online Marketing

Show 268 of The Engaging Brand leadership and marketing podcast is ready just for you. To subscribe or listen on your PC now - both for free, you don't need to download anything - all explained at the end of the post and don't forget GotoMeeting hold your meetings online for just $49/mo. Try GoToMeeting FREE for 30 days

Today I talk with Sean D'Souza who one of our listeners - Juliet Fay - suggested came on the show. Sean runs Psychotactics and today we talk about the psychology behind online marketing

• What is meant by psychotactics?
• Is marketing really psychology in disguise?
• Is it a case of expressing your psychology or connecting with customers psychology?
• What is the psychology behind successful websites?
• How to use a filtering style of questioning to understand your business.
• How to create engaging articles for customers?
• How to find inspiration for writing articles?
• When you write for brand engagement - are you writing for yourself or others?
• Why strategy is not critical to success!

Don't forget to subcribe to the show in iTunes or on the Blubrry site.

If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or join me on twitter.

How you can listen to the Engaging Brand

1) You can listen on your PC now without downloading any software just click hear to listen to the latest marketing podcast

2) You can subscribe to the show via iTunes or

3) If you use a different podcatcher then you can subscribe using the following  http://www.podcasternews.com/feeds/enbr.xml

Show 267 - The Truth about Trust

Show 267 of The Engaging Brand leadership and marketing podcast is ready just for you. To subscribe or listen on your PC now - both for free, you don't need to download anything - all explained at the end of the post and don't forget GotoMeeting hold your meetings online for just $49/mo. Try GoToMeeting FREE for 30 days

Today I talk to Vanessa Hall aout The Truth about Trust in Business. We talk about

• Is trust a basic human need and do we need to trust ourselves before we trust in others?
• Do we understand what we trust in?
• Are individuals hard wired to trust different things?
• What gives leaders the trustability factor?
• The anatomy of a trustworthy leader
• How you don't need to be liked to be trusted.
• Gender differences in trust
• How perfomance management is key part of being a trusted leader.

Don't forget to subcribe to the show in iTunes or on the Blubrry site.

If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or join me on twitter.

How you can listen to the Engaging Brand

1) You can listen on your PC now without downloading any software just click hear to listen to the latest marketing podcast

2) You can subscribe to the show via iTunes or

3) If you use a different podcatcher then you can subscribe using the following  http://www.podcasternews.com/feeds/enbr.xml

Show 266 - Secrets of Unlearning to Learn

Show 266 of The Engaging Brand leadership and marketing podcast is ready just for you. To subscribe or listen on your PC now - both for free, you don't need to download anything - all explained at the end of the post and don't forget GotoMeeting hold your meetings online for just $49/mo. Try GoToMeeting FREE for 30 days

I passionately believe in order to learn and develop we need to "unlearn". This is a passion which I share with futurist Jack Uldrich - aka Chief Unlearner on Twitter.On this podcast I  talk to Jack about

• How to grow and develop you need to 'unlearn'
• How can you learn to unlearn
• How do we recognise when our brains are hard wired and not thinking freely in business?
• How to evolve to create success in business
• Is change in the business world really quicker than it ever has been?
• How successful leaders need to embrace ambiguity
• Practical steps on unlearning
• How to remove the boundaries to our thinking

Don't forget to subcribe to the show in iTunes or on the Blubrry site.

If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or join me on twitter.

How you can listen to the Engaging Brand

1) You can listen on your PC now without downloading any software just click hear to listen to the latest marketing podcast

2) You can subscribe to the show via iTunes or

3) If you use a different podcatcher then you can subscribe using the following  http://www.podcasternews.com/feeds/enbr.xml

Show 265 - Meaning of Radical Design

Show 265 of The Engaging Brand leadership and marketing podcast is ready just for you. To subscribe or listen on your PC now - both for free, you don't need to download anything - all explained at the end of the post and don't forget GotoMeeting hold your meetings online for just $49/mo. Try GoToMeeting FREE for 30 days

I am passionate about design and creativity so I was delighted to talk with Roberto Verganti about Design Driven Innovation which is about radically innovating what things mean. We talk about

• People buy meaning not products
• How to innovate with meaning
• How do you interpret meaning?
• How do you design something people want?
• Don't sell a product, propose an idea to a customer
• How often it is better not to be close to customers to design well!
• How design is not necessarily about technology
• How radical design transitions customers from one world to another
• How adults give meaning to a product
• Is design an outcome rather than a process

I also mention The Podcast Awards - if you enjoy the show a vote for Best Business Podcast would be fab!! Don't forget to subcribe to the show in iTunes or on the Blubrry site.

If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or join me on twitter.

How you can listen to the Engaging Brand

1) You can listen on your PC now without downloading any software just click hear to listen to the latest marketing podcast

2) You can subscribe to the show via iTunes or

3) If you use a different podcatcher then you can subscribe using the following  http://www.podcasternews.com/feeds/enbr.xml

Show 264 - The Next Evolution of Marketing

Show 263 of The Engaging Brand leadership and marketing podcast is ready just for you. To subscribe or listen on your PC now - both for free, you don't need to download anything - all explained at the end of the post and don't forget GotoMeeting hold your meetings online for just $49/mo. Try GoToMeeting FREE for 30 days

Today I talk with Bob Gilbreath about marketing with meaning. I really enjoyed his new book

The Next Evolution of Marketing which is crammed full of examples of how companies can give the marketing itself meaning and how they are adding value to their consumers world through the marketing.

We talk about

• How research shows that advertising can actually turn a consumer off your brand
• How marketing itself has to have meaning
• 3 steps of how to connect with your consumers by marketing with meaning
• Do samples and offers add meaning to your consumers life?
• How the consumer context is so important in marketing
• How to determine the connection method for the brand- experience, social networking, contributions etc ?
• The concept of achievement in marketing with meaning

Don't forget to subcribe to the show in iTunes or on the Blubrry site.

If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or join me on twitter.

How you can listen to the Engaging Brand

1) You can listen on your PC now without downloading any software just click hear to listen to the latest marketing podcast

2) You can subscribe to the show via iTunes or

3) If you use a different podcatcher then you can subscribe using the following  http://www.podcasternews.com/feeds/enbr.xml

Show 263 - Celebritize Yourself!

Show 263 of The Engaging Brand leadership and marketing podcast is ready just for you. To subscribe or listen on your PC now - both for free, you don't need to download anything - all explained at the end of the post and don't forget to try GoToMeeting for your 30 day free trial.

Today I talk with Marsha Friedman about how to celebritise yourself, based on her new book Celebritize Yourself. Marsha consults with individuals and businesses on a daily basis and is frequently asked to speak at conferences about how to harness the power of publicity.

Today we talk about

• What do we mean by celebrity?
• The importance of personal branding
• How to be seen as an expert in your field.
• Does everyone need a high degree of self confidence to celebritize themselves?
• How a book can help your personal brand
• How a book is in a sense the new business card
• Tips on how to promote yourself
• How to handle press interviews
• Is there a difference in how to prepare for an interview across the various media channels - internet, TV, radio etc

Don't forget to subcribe to the show in iTunes or on the Blubrry site.

If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or join me on twitter.

How you can listen to the Engaging Brand

1) You can listen on your PC now without downloading any software just click hear to listen to the latest marketing podcast

2) You can subscribe to the show via iTunes or

3) If you use a different podcatcher then you can subscribe using the following  http://www.podcasternews.com/feeds/enbr.xml

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Show 262 - What is a logo?

Show 262 of The Engaging Brand leadership and marketing podcast is ready just for you. To subscribe or listen on your PC now - both for free, you don't need to download anything - all explained at the end of the post and don't forget to try GoToMeeting for your 30 day free trial.

I talk on today's show with Nick Noon of Logoinn, a design services company. I wanted to understand more about how a logo enhances the brand and engagement with the brand.

We discuss

• What is a logo?
• What is a logo trying to portray?
• How to design a logo
• How the demographics of the target customers affects the logo design
• How important is the font?
• Do certain colours go with specific industries?
• What are the big mistakes people make with logo's?
• Tips for successful logo design
• How to evolve a logo

Don't forget to subcribe to the show in iTunes or on the Blubrry site.

If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or join me on twitter.

How you can listen to the Engaging Brand

1) You can listen on your PC now without downloading any software just click to hear the latest marketing podcast

2) You can subscribe to the show via iTunes or

3) If you use a different podcatcher then you can subscribe using the following  http://www.podcasternews.com/feeds/enbr.xml

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