The Engaging Brand : Pod Casts

Show 435 - Best Practice for Online Collaboration

The Engaging Brand podcast covering social marketing, business ideas and brand marketing tips has a new episode but before we start...The listener winning an Engaging Brand goodie bag - picked from all the people who share, like, tweet about the show to say a BIG thank you from me! - is Jeannie Bolstridge.

Anna Farmery talks with Lionel Roux from Wimi - a company Wimi specialising in collaborative work tools. We discuss

Collaboration online - why are people reluctant to it?
What is the strength of collaboration online?
What about security of cloud - is this a barrier to growth?
Why cloud computing increases your security regarding confidentiality?
Is there a risk that I am at the whim of the cloud service company - should I have cloud backup?
Cross platform cloud services - and how it is making it easier to create online storage for all your business documentation.
The importance of open software for online backup
How cloud computing is embracing branding so that you have control of brand management for shared documents.
What are the best practices for online collaboration?
Can you analyse the efficiency of online collaboration?

I love to hear your thoughts so email me, anna@theengagingbrand.com, join me on twitter , Google+ or Facebook...love to hear your opinion and ideas.

How you can listen to The Engaging Brand

1) You can listen on your PC now without downloading any software just click hear to listen to the latest marketing podcast

2) You can subscribe to the show via iTunes or

3) If you use a different podcatcher then you can subscribe using the following RSS Feed

You can now also find it on Stitcher Radio

Posted by Anna Farmery in Pod Casts | Permalink | Comments (0) | TrackBack (0)

Show 434 - What is innovation?

The Engaging Brand podcast covering social marketing, business ideas and brand marketing tips has a new episode but before we start...The listener winning an Engaging Brand goodie bag - picked from all the people who share, like, tweet about the show to say a BIG thank you from me! - is Vivien Boirdron.

Anna Farmery talks with Thomas Wedell-Wedellsborg about bringing ideas to life. Thomas is an expert in corporate creativity, Lecturer at IESE Business School and Partner at The Innovation Architects. We discuss

Why has innovation got such a mystique when as human beings we have always been evolving as a species.
What is innovation and why is it aimed at products and services rather than how we create a successful business?
How behaviour is a function of personality and environment
Do you need to be innovative inside the company before you can be innovative outside in the marketplace?
How focus is more important to innovation than freedom.
How you should train people in observation.
How to stop internal politics from stopping innovation.
How customers can persuade management about innovation.
Can retail layout be applied to office design to create engagement?

I love to hear your thoughts so email me, anna@theengagingbrand.com, join me on twitter , Google+ or Facebook...love to hear your opinion and ideas.

How you can listen to The Engaging Brand

1) You can listen on your PC now without downloading any software just click hear to listen to the latest marketing podcast

2) You can subscribe to the show via iTunes or

3) If you use a different podcatcher then you can subscribe using the following RSS Feed

You can now also find it on Stitcher Radio

Posted by Anna Farmery in Pod Casts | Permalink | Comments (0) | TrackBack (0)

Show 433 - Kicking Bad Work Habits

The Engaging Brand podcast covering social marketing, business ideas and brand marketing tips has a new episode but before we start...The listener winning an Engaging Brand goodie bag - picked from all the people who share, like, tweet about the show to say a BIG thank you from me! - is Chris Campbell.

Anna Farmery (me!) talks with Jake Breeden about Tipping Sacred Cows.

Are our strengths also our weakness? Or are our vices often hidden as virtues?
What is bland balance compared to bold balance for leaders?
The danger of compromise.
Can we over collaborate?
How collaboration can be a form of managing the risk and how it is better to think about accountable collaboration.
How to audit collaboration by reviewing your diary to ensure that you are working effectively
Why creativity doesn't have to mean novelty.
How an over reliance on excellence can cause business problems and a paralysis in thinking.
What great experimentation looks like
Does a great outcome need a great business process
The difference between giving a fair chance and a fair result
Have we forgotten how to lead?
Take a free self assessment of your vices and virtues

I love to hear your thoughts so email me, anna@theengagingbrand.com, join me on twitter , Google+ or Facebook...love to hear your opinion and ideas.

How you can listen to The Engaging Brand

1) You can listen on your PC now without downloading any software just click hear to listen to the latest marketing podcast

2) You can subscribe to the show via iTunes or

3) If you use a different podcatcher then you can subscribe using the following RSS Feed

You can now also find it on Stitcher Radio

Posted by Anna Farmery in Pod Casts | Permalink | Comments (1) | TrackBack (0)

Show 432 - Retrain Your Brain to Make Better Decisions

The Engaging Brand podcast covering social marketing, business ideas and brand marketing tips has a new episode but before we start...The listener winning an Engaging Brand goodie bag - picked from all the people who share, like, tweet about the show to say a BIG thank you from me! - is Josh Trimble.

Today Anna Farmery (me!) talks with Dr Marc Schoen PhD, Assistant Clinical Professor at UCLA’s Geffen School of Medicine, where he "teaches medical students about the role that the mind plays in influencing health, as well its role in performance and decision making under pressure" I talk to him about How Your Survival Instinct is Killing You

How we must balance survival and discomfort
How a new experience can rewire the brain
How we have 3 brains not 1 and how we have to undertand about the brain to succeed.
How the consumer society changes our brain - it makes us less resilient to discomfort and potentiallly more open to fears.
How stress is increased by being more comfortable.
Do we self-sabotage? Our need for comfort means we reduce our resilience.
Why don't we rely on our logical brain to create better decision making for business? Why does our emotional brain overpower us?
How the microwave has changed our level of discomfort and caused us to want instant gratification.
The Schoen Breathing technique to reduce stress - for free download email Dr Schoen - marcschoenphd@gmail.com
15 Ways to manage your comfort zone.
Are humans right to run businesses!
To manage fear - don't avoid fear.
To assess your ability to manage your survival - try this fear/stress questionnaire.

I love to hear your thoughts so email me, anna@theengagingbrand.com, join me on twitter , Google+ or Facebook...love to hear your opinion and ideas.

How you can listen to The Engaging Brand

1) You can listen on your PC now without downloading any software just click hear to listen to the latest marketing podcast

2) You can subscribe to the show via iTunes or

3) If you use a different podcatcher then you can subscribe using the following RSS Feed

You can now also find it on Stitcher Radio

Posted by Anna Farmery in Pod Casts | Permalink | Comments (0) | TrackBack (0)

Show 431 - Why you should be excited about robotics

The Engaging Brand podcast covering social marketing, business ideas and brand marketing tips has a new episode but before we start...The listener winning an Engaging Brand goodie bag - picked from all the people who share, like, tweet about the show to say a BIG thank you from me! - is Chris Abraham

Today Anna Farmery (me!) talks with Keller Rinaudo of Romotive who I watched doing this fab little TED TALK when Keller introduced me to Romo, a new kind of social robot.

Why robotics is fascinating?
How robotics are changing the human relationships
What is a robot?
How robotics are helping to bring people to together.
How robots are becoming accessible and helping us with our most human needs - like social connection.
What is the future of robotics
Are robotics bridging the gap between the virtual world and the real world.
How companies such as Anybot are helping disabled people or ill family members.
How grandchildren can play hide and seek with their grandparents via Romo the robot.
How robotics don't have to change what it means to be human, how they can enhance our thinking rather than just trying to be human.

I love to hear your thoughts so email me, anna@theengagingbrand.com, join me on twitter , Google+ or Facebook...love to hear your opinion and ideas.

How you can listen to The Engaging Brand

1) You can listen on your PC now without downloading any software just click hear to listen to the latest marketing podcast

2) You can subscribe to the show via iTunes or

3) If you use a different podcatcher then you can subscribe using the following RSS Feed

You can now also find it on Stitcher Radio

Posted by Anna Farmery in Pod Casts | Permalink | Comments (0) | TrackBack (0)

Show 430 - Reinventing You

The Engaging Brand podcast covering social marketing, business ideas and brand marketing tips has a new episode but before we start...The listener winning an Engaging Brand goodie bag - picked from all the people who share, like, tweet about the show to say a BIG thank you from me! - is Jill Bagnell.

Today Anna Farmery (me!) talks with Dorie Clark, former presidential campaign spokeswoman, and author of the newly-released Harvard Business Review Publishing book Reinventing You: Define Your Brand, Imagine Your Future.

How we must reinvent yourself through all stages of your career - reinventing is becoming mandatory
How your change management is about life coaching yourself on a daily basis!
How career research is undervalued - research you before anyone else.
How personal development can be achieved through strategic moonlighting.
How to use today's job to network for career research.
How a personal board of directors can work for YOU inc!
How to work out your points of difference and how you can reinvent yourself within your industry/job.
How to create your personal brand narrative.
The concept of define your brand and imagine your future.

I love to hear your thoughts so email me, anna@theengagingbrand.com, join me on twitter , Google+ or Facebook...love to hear your opinion and ideas.

How you can listen to The Engaging Brand

1) You can listen on your PC now without downloading any software just click hear to listen to the latest marketing podcast

2) You can subscribe to the show via iTunes or

3) If you use a different podcatcher then you can subscribe using the following RSS Feed

You can now also find it on Stitcher Radio

Posted by Anna Farmery in Pod Casts | Permalink | Comments (0) | TrackBack (0)

Show 429 - The Viral Video Manifesto

Welcome back to The Engaging Brand podcast covering social marketing, business ideas and
brand marketing tips but before we start...The listener winning an Engaging Brand goodie bag - picked from all the people who share, like, tweet about the show to say a BIG thank you from me! - is Martina McGowan.

Today Anna Farmery (me!) talks with Stephen Voltz & Fritz Grobe, cofounders of EepyBird Studios, the company behind the Coke and Mentos phenomenon and other viral campaigns that have been seen over 150 million times. We talk about their Viral Video Manifesto

How video online is not the same as other broadcast media such as television
Is television changing because of social media? Does television need to learn how to create a viral video?
The change in user experience by viral videos and You Tube
The concept of the circus sideshow and how that can help you undertand what is a viral video.
The characteristics of viral video...and why it is not about storytelling when marketing in video
Why you need to educate at the beginning of the video
How to create an emotional human emotion to trigger brand engagement
How viral video clips can work when you are hampered by the legal department and branding rules?
Don't tie your video to tightly to your product
Think about the demographic of your audience for viral marketing
Don't recapture reality...capture reality...make video in marketing authentic
How the best viral videos are not be scripted.
How video editing is only to remove clips that are not about setup and payoff.
How there will always be a difference between TV and online video

I love to hear your thoughts so email me, anna@theengagingbrand.com, join me on twitter , Google+ or Facebook...love to hear your opinion and ideas.

How you can listen to The Engaging Brand

1) You can listen on your PC now without downloading any software just click hear to listen to the latest marketing podcast

2) You can subscribe to the show via iTunes or

3) If you use a different podcatcher then you can subscribe using the following RSS Feed

You can now also find it on Stitcher Radio

Posted by Anna Farmery in Pod Casts | Permalink | Comments (2) | TrackBack (0)

Show 428 - Employee Engagement and Your Green Goldfish

Welcome back to The Engaging Brand podcast covering social marketing, business ideas and
brand marketing tips but before we start...

The listener of the week and winning an Engaging Brand goodie bag is Heather Niven.. Remember the goodie bad is picked from all the people who share, like, tweet about the show to say a BIG thank you from me!

Today Anna Farmery (me!) talks with Stan Phelps, Experience Architect, Author and Speaker and they discuss

What is your green goldfish?
Is it always about giving something extra?
Doesn't an extra.....become expected?
Do you have to change culture to encourage employee engagement?
The importance of transparency for business management.
How employee engagement is not a substitute for great product
Is it about what you do or how you create employee recognition?
Employee engagement examples which cost nothing....
How employees don't quit jobs, they quit bosses.
How the return on investment is the same for small employee recognition as the large, costly initiatives
How 2 out of 3 employees are disengaged with their business.

The previous interview on What's your purple goldfish is here and also check out 9 inch marketing

I love to hear your thoughts so email me, anna@theengagingbrand.com, join me on twitter , Google+ or Facebook...love to hear your opinion and ideas.

How you can listen to The Engaging Brand

1) You can listen on your PC now without downloading any software just click hear to listen to the latest marketing podcast

2) You can subscribe to the show via iTunes or

3) If you use a different podcatcher then you can subscribe using the following RSS Feed

You can now also find it on Stitcher Radio

Posted by Anna Farmery in Pod Casts | Permalink | Comments (1) | TrackBack (0)

Engaging Brand 427 - Guy Kawasaki talks Author, Publisher and Entrepreneur

Welcome back to The Engaging Brand podcast covering social marketing, business ideas and
brand marketing tips but before we start...

The listener of the week and winning an Engaging Brand goodie bag is Erica Lee who joined the Google + group. Remember the goodie bad is picked from all the people who share, like, tweet
about the show to say a BIG thank you from me!

Today I talk to Guy Kawasaki about how to self publish a book by being an Author, Publisher, Entrepreneur and discuss

Will self publishing merge with publishing eventually?
Is the book author the best person to know how to market a book?
The publisher/ author relationship
How you need to be a business entrepreneur before being an author?
Is the speed in publishing driven by the business model?
How the age of mobile is effecting the book industry and creating much greater niche markets
Google+ - is this the full house of social networking tools?
What Google+ offers author, publishers and entrepreneurs?
Does self publishing help less known people or do you still need to be a popular web personality before publication?
The role of curation in social media.
How there is an art in curation for brand marketing.
How curation can help an author create credibility.
The aim of the Google+ page of Author, Publisher and Entrepreneur.
Which is the best self publishing platform - Kindle!

I love to hear your thoughts so email me, anna@theengagingbrand.com, join me on twitter , Google+ or Facebook...love to hear your opinion and ideas.

How you can listen to The Engaging Brand

1) You can listen on your PC now without downloading any software just click hear to listen to the latest marketing podcast

2) You can subscribe to the show via iTunes or

3) If you use a different podcatcher then you can subscribe using the following RSS Feed

You can now also find it on Stitcher Radio

Posted by Anna Farmery in Pod Casts | Permalink | Comments (0) | TrackBack (0)

Show 426 - 5 Aspects of Playing to Win

Welcome back to The Engaging Brand podcast covering social marketing, business ideas and brand marketing tips but before we start...

The listener of the week and winning an Engaging Brand goodie bag is Heather Gorringe. Remember the goodie bad is picked from all the people who share, like, tweet about the show to say a BIG thank you from me!

Today Roger Martin, Dean of the University of Toronto’s Rotman School of Management and an advisor to CEOs globally on strategy, design, innovation and integrative thinking, talks with Anna Farmery to discuss Playing to Win, a business book co-written with A.G.Lafley of Proctor and Gamble fame.

How business strategy requires making explicit choices
How to make the right career choice through making the right choices on business strategy.
Is strategy used by small businesses enough?
Strategy and small business planning.
What is strategic planning?
The 5 aspects of strategic planning?
Is winning always about the aim of the business plan getting to you to number 1?
What being a market leader actually means..
Is the Internet a geographical territory or a distribution channel for marketing strategies?
Forget the % growth plan..put customer first and see what that will give you in growth.
How revenue is outside your control....it is given to you by the customer.
What if core capabilities are not where your customer needs them to be?
How management systems can be catalyst for communication.