Internet Demographics

Hitwise show that over 55s, or ‘silver surfers’ as the new term seems to be, are close to becoming the largest demographic age group online. At the moment the largest group is the 35-44 age group, which accounted for 23.5% of internet visits in the four weeks up to 12th May. Silver surfers had 22% of visits.

So for people who think the internet is about youngsters, about the new generation beware! Obviously the ageing of the workforce is possibly an influence, however remember the silver surfers also have high disposable income....an attractive group for marketers.