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    View Heather Gorringe's profile on LinkedIn

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May 15, 2007

Is the world ready for The Podcast Sisters?

Well as you read about recently, Anna and I met up recently in Dublin. It would have been great to have had more time, but Dublin traffic conspired against us. It actually took Anna less time to reach Dublin airport flying in from the UK than it did for me to drive there!

As you can imagine we had alot to talk about. It was just too bad that Heather was not able to join us.

Anyway the seeds of our new venture together were sown - "The Podcast Sisters".

It is a new business podcast that Anna, Heather and I will be starting together - actually we are meeting tomorrow for the first time.

Our goal is to provide provide inspiration and guidance for women in Europe on how to engage with the internet to progress their personal and professional goals.

We will be sharing knowledge and tips all from blogs to podcasts, from websites to wiki's.

However "The Podcast Sisters" is for you, so do let us know what you would like us to cover to accelerate your online success.

I'm sure it will be entertaining listening knowing Anna and Heather - you can be sure that there will be times that our different experiences and backgrounds will show through as we share our personal success and all that we have learnt in our foray into this wonderful online world.

So watch out for "The Podcast Sisters Podcast" coming to a CD/iPod/MP3 player/your Mac/your PC very soon.

March 07, 2007

Small Business, blogging and podcasting

Anna Farmery was recently interviewed by the Business Blog Angel on how she came to start The Engaging Brand. Here is the link to listen to the podcast and her views on how social media can help both small business and corporations.

Claire Raikes is a great resource for anyone who wants to develop a distinctive blog for their small business and her site Business Blog Angel is a great resource for learning all about the social media tools.

March 06, 2007

Podcasting and Business

I write a podcast blog for non geeks called Podcast Freq and today I posted the 10 ways that podcasting has helped my business
1) It brings a voice to your company - a humanness.
2) It allows consumers to connect with you and your service
3) It is basically a free resource
4) It reaches out to people that you would not necessarily reach
5) It shows that you are forward thinking
6) It delivers content of value free of charge to your customers
7) It helps build your personal brand
8) It widens your network for support, contacts etc
9) It acts as a reminder each week about what your business is about to keep you focused upon your business plan
10) It increases your google rank when combined with a blog for searches

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