Oct 26, 2006

What a difference a smile makes

Now when I say a smile I mean through your voice. I have just interviewed Rob Galford who with Regina Fazio Maruca has written a book called Your Leadership Legacy. I couldn't wait to interview as listeners to The Engaging Brand podcast will know, I ask each guest for their 8 word legacy!

When I phoned Rob he was so welcoming, his whole essence was about helping others to achieve greatness, to achieve inner happiness. He has even signed a book as a giveway for one of the listeners - better listen for your chance to win!

In his voice was a smile, a smile that made me want to smile...I know that sounds cheesy but it just showed me the power of engagement. He made me feel valued, special in some way...in return I want him to succeed. Maybe I need to change my legacy to ...she made me smile, inside and out.

26 Oct 2006 20:07:16 | Motivation

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The Winners of the Competition I have finally tracked down Heather Gorringe of Wiggly Wigglers and the winner of her book will be announced in the next show. When I interviewed her she wanted ideas from listeners on how to promote her business/podcast and we have had some great ideas put forward, with one absolute corker! I didn't give Heather the names of people so that her choice of idea was completely objective so if you are: - Garrison from Florida, Peter from Nottingham, Robyn from Vancouver, Brett from Portland, Jean from Rotterdam, Terri from Atlanta, or indeed Georgina from Bristol listen out you may be a winner of Bringing a Garden to Life. We have a couple of more competitions coming up to win newly published business books - so join our evolution!
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1st Step to Engagement As I posted yesterday the first step in employee engagement is to make yourself attractive to talent...very like the other kind of engagement! What do I mean by the phrase attractive? Do you as an employer have a Unique Selling Point, what is it ? Why should people join you? What does your target talent market look for in a prospective employer? How will you benefit the individual if they join you...is it experience, development, flexibility, CSR ? How do you communicate it - does every interaction convey this brand essence from your adverts, letters, contracts, welcome program, interviews etc Do you put as much effort into re-recruiting your existing employees? This last one is a biggy! Your existing employees should be your biggest employment brand advocates. Do you re -recruit them constantly, making sure that they are still attracted to you as an employer, does each one of your employees know what your employment brand is, and how they can tap into the USP?

Anna Farmery

Social Marketing Architect, Speaker, Author and in spare time completing PhD on the future of the social business model

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