Dec 19, 2006

Show # 052 Personal Branding Pt2

I am proud to be a friend of Mitch Joel.He has to be one of the most energetic, passionate leaders that I have had the privilege to talk with! He is so giving and sharing and I am delighted to share part 2 of our conversation on both personal and leadership branding. He shares with us a great summary of Six Pixels of Personal Branding that is a must listen for any manager or leader.

So if you want to listen to a great show, packed with 100% motivation, inspiration and engagement then here are the links

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19 Dec 2006 15:00:08 | Pod Casts

1 Comment

Mitch Joel

I'm blushing! The pleasure was all mine. You're the one who reached out to me, so thank you for doing so.

Happy Holidays to you and all of The Engaging Brand listeners/readers.

Posted by: Mitch Joel | Dec 19, 2006 at 07:21 PM

The comments to this entry are closed.

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Can documentation be engaging? People spend a huge amount on brand and product design, and then produce internal/external documents that are boring and disengage people. Here are the 4 areas that I feel you should check to see if your documentation fits the bill for your employees and consumers alike. This is applicable from everything to a holiday authorization form, to a customer complaint to a dispatch note to a request for recruitment...they are all corporate communication, and they all add to the feel of the brand. Simplicity - How easy is it for people to complete? Ease of use should be critical to ensure that people are not put off using it. Clarity - Does it use too much jargon, abbreviations? Can your partner at home understand it? Beauty - Does it look like admin, does it look like something that people would receive from a government agency? Give it color or a design that sells it like a product. Goodwill - Does it thank the person for taking the time to complete it, does it illustrate the corporate values, does it sound too formal ? It is a form of communication, it communicates who you are...make sure the design encapsulates the values that you want to portray.
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How the holiday links to business The holiday season is so near that I may have to start shopping soon - aagh well, I have a couple of days before I start to panic. As I look around as people put up their celebrations it made me think of how business could learn from everything around us Mistletoe - how important kiss is, no not that - KEEP IT SIMPLE STUPID! Santa - a true brand that delivers year in year out no matter what the budget, no matter what new technology that is coming...just delivers on the promise. Gifts - the joy is in the giving not the receiving. Family - people will travel thousands of miles for people they have a connection with, when they feel they belong, when being together is better than being apart. Huge lessons for leaders. Decorations - Note that the tree would look bland without the decorations, it would still be a tree but would it be a true Christmas tree. The same with a job, it is the extras that you bring to the role that makes it sparkle. Storytelling - People engage as the family tell stories, they laugh, they cry but they engage. Imagine if the living room had a boardroom table on Xmas day and communicated through e-mails or power point?? It is the human element and the story that engages Diversity and Respect - Many other religions do not celebrate at this time of year, but we all respect our own beliefs. Diversity is what makes the world a wonderful place I often say see don't look, and over this holiday season look around at what engages people - the colour, the lights, the surprise, the human connections, the giving and then resolve to use these concepts in your role in 2007

Anna Farmery

Social Marketing Architect, Speaker, Author and in spare time completing PhD on the future of the social business model

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