Jan 10, 2007

Blog Carnival of Employer Branding

I want each month to capture some of the best posts on how to build employee engagement and internal branding. If you have an article to submit then submit here, here are 3 people who have submitted already to get this thing going!

David Maister presents Passing It On posted at Passion, People and Principles, saying, "How can a company sustain its brand after the founders and key management people retire?"

Charles H. Green presents Bad Marketing 101: Trust Me! posted at Trust Matters, saying, "What are the two most trust-destroying words you can say? "Trust me!""

Sagar Satapathy presents The 10 Best (and 10 Worst) Companies for Call Center Service posted at CRM Lowdown

10 Jan 2007 20:12:51

The comments to this entry are closed.

NEXT POST
How Apple excites you I have no idea whether the new iPhone is going to be great or not but what I did find yesterday at how good Apple is at creating the buzz, creating the brand affinity as normal. Here is my take on yesterday. A= Average is not an option. Love them or hate them, nothing they produce is average...it has that little dust of stardom sprinkled on it. P= Presentation of the idea is as important as the idea itself. Any audience does not have to buy the concept - your role is to sell an argument that makes them compelled to buy. P= Promises. A brand is a promise and Apple always delivers against the be different philosophy. It is not the delivery on one product, many companies can do that, it is the delivery on every product be it ipod, iphone, mac etc L= Leadership creates success. They do not follow they lead, they break new boundaries...in fact they often define the market. To do that the vision must be crystal clear and felt in the bones of each employee. E = Excitement is one thing....but delivery is the key. Just ask Microsoft on Vista. They build a huge buzz but the product matches the story. Now if you can learn from that and build it into your branding - in my context consumers being your employees - then you will understand An APPLE a day keeps the headhunters at bay!
PREVIOUS POST
Do we really want to grow up? Billy Smith who came on the podcast to talk about what the new generation want from a prospective employer, has just started his first blog The Organic Leadership Blog - congratulations Billy! Yesterday he had a post about what he learned watching children and reading it made me smile. Children have no fear of risk, they perform for fun....which leaves me with only one conclusion Instead of parents saying "Grow Up" to their children...children of the world unite and tell us grown up's to GROW DOWN" .....remind us of that freedom of thought, the creativity that lies within us all, the pure happiness of laughing.

Anna Farmery

Social Marketing Architect, Speaker, Author and in spare time completing PhD on the future of the social business model

The Typepad Team

Search

Become a Fan

Connect with me on

Recent Comments